Marta Baptista is a Senior Manager at Igeneris, a Corporate Venture Builder, working at the intersection of strategy, innovation and execution. With a background in engineering, innovation consulting and corporate venture building, she helps organisations turn opportunities into ventures, navigating the messy space between a good idea and a viable business. She is particularly interested in what happens when creativity meets constraints, ambiguity meets decision making, and ideas have to face the rather inconvenient question of whether they can actually work.