speaker-photo

Pedro Serra

CTO
BHOUT
A tech-driven leader with a PhD in control systems and a track record from aerospace to AI fitness. Former Head of ADCS for the ESA HERA mission, now CTO at BHOUT, where he's gamifying workouts through smart, connected boxing bags.
14:45 - 14:50
28 OUT

NEXXT MAIN STAGE

Fight the Boring: How BHOUT Is Redefining Fitness // NEXXT IDEAS

@Teatro Miguel Franco No NEXXT Leiria Main Stage decorrem as NEXXT Talks, num espaço que respira memória e inspiração artística.

NEXXT IDEAS

Apresentação das 10 NEXXT Ideas 2025 com Representante Bhout.

Most people hate working out — not because they're lazy, but because fitness forgot how to speak to emotion. BHOUT is redefining training by merging science, gamification, and behavioral nudging to make people want to move. In this talk, discover how technology, data, play, and psychology combine to turn exercise into an immersive, human-driven experience that keeps people coming back for more.

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